Event & Venue

The third SHERLOCKED: The Official Convention will be taking place at The Hilton Birmingham Metropole Hotel.

Key Event Details

Hilton Birmingham Metropole
The NEC Birmingham,
Pendigo Way,
B40 1PP

Check out the hotel website for directions


Friday 27th October, Saturday 28th October & Sunday 29th October 2017

Opening Times

Friday: Registration from 2pm. Event open 5pm - 8pm - Party till late.

Saturday: 9am to 6pm (Registration open from 8am) - Party till late.

Sunday: 9am to 6pm (Registration open from 8am) - Party till late.


Special Room Rates for Convention Attendees

Single Room Bed & Breakfast = £89.00 per night

Twin/Double Room Bed & Breakfast (max 2 occupants) = £100.00 per night

To qualify for this discount you must book a 2 night minimum stay arriving on Friday 27th October 2017.  A £30 non-refundable deposit is required at the time of booking, remaining balance to be paid on departure.

Click here to book your room using the special convention rate

If you book your room via telephone please mention the Sherlocked UK event at time of booking to receive the discounted rooms.


Exclusive Room Gifts available for staying at the convention hotel

We are happy to announce the room exclusives for Sherlocked UK.

Friday: Sherlock's Notebook. Saturday: Irene's Lipstick Pen. Sunday: Lestrade's Ale Glass *Some designs may differ.

Single Room with Bed & Breakfast £89 p/n, Twin/Double Room with Bed & Breakfast £100 p/n from Friday 27th October 2017 - You must book early to receive this special rate and gifts! *

Room Gift UK


Hotel Parking

Self parking is available on site

Residents per 24 hours - £12.00
0-15 Minutes - FREE
15 Minutes - 3 Hours - £10.00
3-8 Hours - £15.00
8-24 Hours - £22.00

Valet: £17.00




* Terms & Conditions for Room Gifts

The room gifts are only applicable to full paying event ticket holders of Sherlocked: The Official Sherlock Convention who are staying at the Hilton Birmingham Metropole Hotel on Friday 27th, Saturday 28th and/or Sunday 29th October 2017 - this promotion does not include Thursday 26th October or Monday 30th October and subject to availability.

This promotion is only available whilst qualifying rooms are available at the hotel - once all rooms included in this promotion are booked the room gifts promotion will end - updates on this will be given via Facebook and Twitter.

The room gifts will be distributed after arrival at the hotel, when registering for the event within the hotel at the registration desk.

Any hotel room cancellations prior to the event opening on Friday 27th October 2017 will immediately remove the room gift entitlement for the dates cancelled.

This promotion is only applicable to full paying event tickets.  Children tickets do not qualify for the room gifts promotion.

The room gifts are as follows for each qualifying night:  Friday 27th October = Sherlock's Notebook, Saturday 28th October = Irene's Lipstick Pen and Sunday 29th October = Lestrade's Ale Glass